The Miami Inner City Film Festival is taking a unique approach in obtaining market share in the vastly competitive Industry of Film Making as it relates to purchasing, investing, producing and creating Sitcoms, Documentaries and Full Featured Film and Television Projects. Tapping into the hidden talent of High School and Independent Film Makers will be the focal point of having a sustainable venue that will utilize facilities in the Urban Core to reach a sector of the population that has been overlooked and left out of this mainstream industry.
The key factors in making this distinct festival successful are driven by economics, accessibility and convenience to insure that a level of exposure for the Film Industry is afforded to an underutilized and underserved market. The landscape of facilities such as the Joseph Caleb Center, Athalie Range Black Box Theater and Liberty City Cultural Arts Center will be highlighted to accentuate the lure of their aesthetics as they will be transformed into creative settings characterizing this festival as a signature event.
Garnering the support of Local, State and Congressional Officials, Miami Dade County/City of Miami Governments, Film & Entertainment Office, Miami Dade County School Board, Corporate/Local Businesses and Private Individuals can have a resounding impact on the prestige of this venue. Collaborative Partnerships of this magnitude can infuse capital and deploy in-kind services to holistically address some of the social, economic and cultural challenges that are typically critical to the success of large scale events in the Urban Inner City.
Marketing Analysis:
The Miami Inner City Film Festival has developed a strategy in a niche market that has been overlooked and underserved and not targeted by this mainstream industry. The other Festivals have focused their attention on populations and in settings outside of the Urban Corridor. Miami has a plethora of film festivals such as the Can Film, Miami Jewish, Sicilian, Gay & lesbian, Brazilian, Latin, Miami Short Film, Women’s International, Miami International, Israel, and Children’s, but none of them really target the inner city population.
There is an allegiance of hardworking and creative film makers whose craftsmanship has been considered inferior by industry experts, due to their inability to land the big bucks for all phases of production and distribution deals. Our festival will give them the opportunity to showcase their skills and talents to a consumer base that will invest the time and resources to evaluate and see the whether the content can pass the litmus test in comparison to projects making it to the silver screen.
